What is Drupal?
In the olden days of the Internet people wanting a web page needed to know HTML. Changes and edits to the site required server and code level access ...
I've already lost you, I can see your eyes glazing over. You're here because you don't want to deal with all these details, right? Well, Drupal helps us make websites that are easy to manage, secure and capable of delivering almost any kind of content over the web.
Below, is a video to give you a quick overview.
How Drupal Can Help You
Drupal was designed to be a solid platform for delivering content over the web. Some key areas providing platform usability and robustness are:
Drupal is Configurable
To accomplish this flexibility Drupal consists of a plethora of modules and configuration options to fit virtually any need. If you need a platform that can grow with you and your business Drupal can be configured.
Drupal is Exceptionally Search Engine Friendly
What good is a website that can't be found? Search engine optimization starts with the platform your website is built upon. Drupal was built to be search engine friendly.
All of the hard work that goes into Search engine optimization should stay put. Upgrades or minor content changes should not alter your search engine tuning efforts. With Drupal your efforts will stay intact.
No Duplicate Content
Search engines penalize web sites that display excessive duplicate content. Drupal is designed to help web masters manage content so search engines do not see content in a way that will negatively impact ranking.
As search engines spider (crawl) through a website they need a clear path to all the content. This is accomplished by generating web page code that is clean and optimized for search spider visits.
Easy Integration with SEO tools
Who's visiting your site? Where are they coming from? What are they looking at and how long are they staying? Web analytics can help answer these questions. Drupal has native tools to understand your visitors. Additional modules help with:
- Keyword research, management and extraction
- Content optimization, reporting, tagging and autolinking
- Link management
- Page titles
- Global redirect
- Path redirect
- XML sitemap
- Google Analytics
- Google Webmaster Tools
Everyone hates getting and seeing unsolicited comments, they can make a web site look unprofessional. Through Drupal's security handling and human verification system website SPAM is rarely seen.
Are you running a promotion? Or do you want to track how many people saw your advertisement on the back of a bus? Build a special page just for those visitors. These pages are called landing pages and they are typically hidden from general navigation. Drupal natively enables you to have and track visits to these pages.
Drupal is Easily Maintained
Content editing is as simple as using your word processor -- No HTML required!
Although, code can be edited directly with the click of a button. Or, optionally you can submit a support request to have the changes made by InVancouver's technical staff.
As with any software occasional updates are required to resolve security issues, fix bugs and add new functionality. Drupal has a defined update support process that helps keep your website running smoothly. InVancouver offers a hands free maintenance package to keep your site running in top shape.
Drupal is Secure
Drupal has a very good security track record and has an organized process for investigating, verifying and publishing possible security problems.
Drupal is a Community Driven Project
Drupal's security team is constantly working with the community to address security issues as they arise. More information about this process can be found in that section of the handbook.
Drupal is open source software maintained and developed by a community of 630,000+ users and developers. It's distributed under the terms of the GNU General Public License (or "GPL"), which means anyone is free to download it and share it with others. This open development model means that people are constantly working to make sure Drupal is a cutting-edge platform that supports the latest technologies that the Web has to offer. The Drupal project's principles encourage modularity, standards, collaboration, ease-of-use, and more.